Talita Greyling is an Associate Professor at the School of Economics at the University of Johannesburg in South Africa. She specializes in well-being economics and quality of life studies and has a keen interest in fourth industrial revolution applications. She developed the first real-time "Happiness Index” making use of Big Data. Subsequently, she found and is the director of the Gross National Happiness Today Project (GNH-today).
Talita is the author of numerous articles in both multi-disciplinary journals and economic journals. The journals include among other Social Indicators Research, Plos One and the South African Journal of Economics. Since 2020 she has been actively involved in COVID-19 research projects and has published numerous working papers and journal articles related to the topic. Recently she co-authored a chapter “Big Data and Happiness” in the Handbook of Labor, Human Resources and Population Economics, edited by Klaus F. Zimmermann. She is the associate editor for Pioneers in Quality of Life Theory and Research for the Journal of Applied Research in Quality of Life and a co-editor for economics for the Journal of Happiness Studies. She serves on the Board of Directors of the International Society for Quality-of-Life Studies and is a Research Fellow of the Global Labor Organization (GLO).
She is involved in several international collaborations related to well-being research. The collaborating institutes are as follows: The German Institute for Economic Research (DIW), Auckland University of Technology, Victoria University of Wellington, STATEC (National Institute for Statistics and Economic Studies of the Grand Duchy of Luxembourg and Akhawayn University of Ifrane Morocco. She frequently consults with governmental organization on the measurement of Quality of Life.
She is known as the “Voice of Happiness” in South Africa and regularly do radio shows, television shows and has various podcasts related to well-being. Her research and the findings of the GNH-today project are often highlighted in print and digital media.
She plays an important role in the management of the School of Economics. She lectures Development Economics, Wellbeing Economics and Applied Micro Economics and supervises PhD and Masters student.